An integrated approach to Salesforce e-commerce

Baker Tilly, the full-service accounting and advisory firm, recently published a white paper called “It’s time to see e-commerce differently”

Their paper explains that e-commerce is a vital part of business success for both B2B and B2C sales.  For example, Forrester Research predicts that by 2013, businesses will buy more than $559 Billion in goods and services via the web – more than double that of consumer web spending.

For e-commerce to provide the features of modern online shopping, businesses need to set up an “integrated technology platform.”  Such systems bring together e-commerce, CRM, production and financial systems.  The idea is to move from separate systems that are bolted together, to fully integrated systems with two-way communication and data that is synchronized immediately.

Salesforce and the Force.com platform are “good examples of where companies can utilize e-commerce solutions which integrate seamlessly with other platform applications.”

In their white paper, Baker Tilly specifically mentions Salesforce and the Force.com platform as “good examples of where companies can utilize e-commerce solutions which integrate seamlessly with other platform applications such as Customer Relationship Management, ERP, and Social Media Analysis.”

“If you treat e-commerce as an afterthought or bolt-on extension, you’ll likely miss the increasing opportunities that online channels represent to most businesses.”

Download Baker Tilly’s full white paper here.

If you use Salesforce and Force.com, you already have a great foundation.

With 100% native apps such as Venue e-commerce, you can build and customize an integrated technology platform for your business.

Learn more about Venue e-commerce here.

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