Baker Tilly, the full-service accounting and advisory firm, recently published a white paper called “It’s time to see e-commerce differently”
Their paper explains that e-commerce is a vital part of business success for both B2B and B2C sales. For example, Forrester Research predicts that by 2013, businesses will buy more than $559 Billion in goods and services via the web – more than double that of consumer web spending.
For e-commerce to provide the features of modern online shopping, businesses need to set up an “integrated technology platform.” Such systems bring together e-commerce, CRM, production and financial systems. The idea is to move from separate systems that are bolted together, to fully integrated systems with two-way communication and data that is synchronized immediately.
Salesforce and the Force.com platform are “good examples of where companies can utilize e-commerce solutions which integrate seamlessly with other platform applications.”
In their white paper, Baker Tilly specifically mentions Salesforce and the Force.com platform as “good examples of where companies can utilize e-commerce solutions which integrate seamlessly with other platform applications such as Customer Relationship Management, ERP, and Social Media Analysis.”
“If you treat e-commerce as an afterthought or bolt-on extension, you’ll likely miss the increasing opportunities that online channels represent to most businesses.”
If you use Salesforce and Force.com, you already have a great foundation.
With 100% native apps such as Venue e-commerce, you can build and customize an integrated technology platform for your business.
Learn more about Venue e-commerce here.