An integrated approach to Salesforce e-commerce

EMarketer projects North American e-commerce sales of $376 billion in 2015. That amount is a 14.3% increase from $329 billion in 2014.

U.S. e-commerce sales are expected to account for 93% of the North American total ($349 billion). That amount is a 14% increase from 2014’s U.S. e-retail sales of $305 billion (as reported by the U.S. Commerce Department).

The eMarketer report expects U.S. online sales to grow to $548 billion by 2019.

Monica Peart, forecasting director for eMarketer, says the biggest trend she’s found from analyzing the U.S. market data is consumers’ willingness to spend big online.

“Frequency of purchases and higher-value transactions are really growing online,” says Peart. “As a more mature market, we’re seeing sales continue to grow because of that. People are more willing to buy big-ticket items online.”

Source: read more at internet retailer: Global e-commerce set to grow 25% in 2015 kicked off its Salesforce1 World Tour in New York City earlier this year. During a roundtable question and answer session after his keynote, a journalist asked CEO Marc Benioff about Salesforce and e-commerce:

Q: Do you need to have e-commerce capabilities?

Benioff: I think that’s a very fair question, and a question we ask ourselves all the time. But to this point we’ve said no, because we have very good partners in the e-commerce area. If Gartners’ analysts were here, though, they would say, service, marketing, and e-commerce are critical parts of the customer relationship management. But today, our customers are not driving us to that place, so we haven’t made strategic moves in that area; instead, we view that as an ecosystem partnership opportunity. You could just go to the AppExchange and look at e-commerce, and dozens of those companies are there.

Other Q&A topics included:

  •’s relationship with Oracle
  • Benioff’s thoughts on Microsoft and Dynamics
  •’s acquisition strategy
  • Benioff’s thoughts on OpenStack

Read the rest of the roundtable Q&A with Marc Benioff at VentureBeat.

eMarketer reports that B2C eCommerce sales exceeded $1 trillion for first time in 2012.

B2C eCommerce Sales, top 5 countries 2011-2013

In 2012, global B2C eCommerce grew 21% to over $1 trillion for the first time, according to new estimates by eMarketer.

In 2012, Americans spent $343 billion on online purchases. That figure is expected to increase to $385 billion in 2013, while China is projected to spend $182 billion.

In 2013, eCommerce is expected to grow 18% to $1.3 trillion worldwide. eMarketer anticipates Asia-Pacific will surpass North America as the world’s biggest market for B2C online sales.

You can read more on eMarketer’s website here.

Did you know there are cities in America named “Christmas” and that the sales tax on Christmas trees varies from 0% to almost 10%?

Web-based sales tax provider Avalara has a fun infographic showing sales tax rates in cities named Christmas all across the US.

O Christmas Tree How WACKY are your taxes

The infographic shows Christmas, TN with a sales tax rate of 9.75% while Christmas Valley, OR charges no sales tax.

Check out Avalara’s other infographics here.

Internet Retailer has some interesting stats on eCommerce. Below is a chart showing Forrester Inc’s projections for the growth of eCommerce in the US.

US eCommerce sales 2011-2016

To see more charts, visit Internet Retailer’s trends & data page.

Baker Tilly, the full-service accounting and advisory firm, recently published a white paper called “It’s time to see e-commerce differently

Their paper explains that e-commerce is a vital part of business success for both B2B and B2C sales.  For example, Forrester Research predicts that by 2013, businesses will buy more than $559 Billion in goods and services via the web – more than double that of consumer web spending.

For e-commerce to provide the features of modern online shopping, businesses need to set up an “integrated technology platform.”  Such systems bring together e-commerce, CRM, production and financial systems.  The idea is to move from separate systems that are bolted together, to fully integrated systems with two-way communication and data that is synchronized immediately.

Salesforce and the platform are “good examples of where companies can utilize e-commerce solutions which integrate seamlessly with other platform applications.”

In their white paper, Baker Tilly specifically mentions Salesforce and the platform as “good examples of where companies can utilize e-commerce solutions which integrate seamlessly with other platform applications such as Customer Relationship Management, ERP, and Social Media Analysis.”

Native Salesforce e-commerce is part of an integrated technology platform

“If you treat e-commerce as an afterthought or bolt-on extension, you’ll likely miss the increasing opportunities that online channels represent to most businesses.”

Download Baker Tilly’s full white paper here.

Venue - integrated eCommerce for Salesforce

If you use Salesforce and, you already have a great foundation.

With 100% native apps such as Venue e-commerce, you can build and customize an integrated technology platform for your business.

Learn more about Venue e-commerce here.

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