North American e-commerce sales expected to grow by 14.3%

EMarketer projects North American e-commerce sales of $376 billion in 2015. That amount is a 14.3% increase from $329 billion in 2014.

U.S. e-commerce sales are expected to account for 93% of the North American total ($349 billion). That amount is a 14% increase from 2014’s U.S. e-retail sales of $305 billion (as reported by the U.S. Commerce Department).

The eMarketer report expects U.S. online sales to grow to $548 billion by 2019.

Monica Peart, forecasting director for eMarketer, says the biggest trend she’s found from analyzing the U.S. market data is consumers’ willingness to spend big online.

“Frequency of purchases and higher-value transactions are really growing online,” says Peart. “As a more mature market, we’re seeing sales continue to grow because of that. People are more willing to buy big-ticket items online.”

Source: read more at internet retailer: Global e-commerce set to grow 25% in 2015

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